> Brand marketing agency
Overmatrix helps small and medium-sized businesses build a brand people recognise at first glance. Then takes it everywhere: website, catalogues, photos, video and campaigns.
Led by Renato Ravenda, creator of the Branding Aura method
> How we see it
It matters, but it's only one of the steps that have to connect with everything else, and it loses its meaning and its effectiveness if you haven't put some things in place first and if you don't do other things afterwards.
Renato Ravenda, author of the Branding Aura method
> The problem
When everyone communicates the same way, customers choose on price. That's the Matrix: a market where companies look so alike that nobody can tell them apart anymore.
We work the other way round. First we find out what makes your company unique, then we make it show in everything you produce: from your logo to your website, from your catalogue to your campaigns.
> The choice
You carry on as always. A website just like your competitors', a catalogue nobody remembers, ads that only work as long as you keep paying.
You find out what makes you different and turn it into a brand. From then on, every euro you spend on communication pushes in the same direction.
> What we do
Brand marketing is our core business. That's why every project starts from the brand, even when you only ask us for a website or a campaign.
01
Positioning, naming, logo, colours, tone of voice. And rebranding, when the brand you have doesn't look like you anymore.
02
Catalogues, brochures, packaging, trade fair stands, illustrations. Everything you can hold in your hands.
03
Websites to get you known and online shops to sell. Built around your brand, not on a template that fits everyone.
04
Photo shoots, video, post-production, social media content. And images and videos made with artificial intelligence.
05
Google Ads, Meta and ChatGPT. Landing pages, SEO to get found on Google, GEO to show up in AI answers, funnels that lead to the purchase.
That's normal. Tell us what you sell and who to: we'll tell you what you need first.
> Why Overmatrix
You talk to the person who shapes the strategy, not to a switchboard. Whoever listens to you at the first meeting is the same person who signs off the finished work.
Photographers, videomakers, developers, advertising experts. We choose them based on what you need, not on who happens to be free that day.
No hand-offs between departments, no meetings to decide who decides. Things get done quickly.
You pay for the work, not for the overhead. No showcase offices to keep up.
20+
years of brand marketing
250+
brand identities created
200+
companies advised
> Work
Logos, catalogues, packaging, stands, websites, campaigns: they all started from the same question, what makes this company different? Have a look at what we've done for others. Then imagine what we can do for you.
> Put us to the test
Looking at our work does one thing: it shows you that you can trust us. But what we did for others belongs to them.
What matters to you is what we can do for your company. And the only way to find out is to put us to the test.
By choice, we don't use binding contracts. Our agreements are simple, direct and free of strange clauses.
If you're happy and we're happy, we keep going.
If something unexpected changes things, we stop quickly and with no strings attached.
Our goal is to help the companies we work with grow: virtuous circles and profits, not forced ties.
A healthy relationship stands on results, not on clauses.
> How we work
01
We get to know your company, the people who buy from you and what your competitors are doing.
02
We build the brand with the Branding Aura method: 8 steps and 11 canvases, worksheets we fill in together.
03
The right team produces what you need: from the logo to the website, from the catalogue to the campaign.
04
We put everything live, look at the numbers and fix what isn't working.
> Who's behind it
I'm a brand marketing strategist and I created the Branding Aura method. I've been teaching for more than 25 years, at universities, business schools and professional training institutions, and I've written four books on branding.
At Overmatrix I follow every project personally and choose the specialists who work on it. So the person who listens to you at the start is the same one who delivers the work.
The new book
The perception principles behind the method. In English and Italian, in all the main online bookstores.
> Questions
Do you only work with small and medium-sized businesses?
SMEs are our main audience, and the way we work is designed for them. We also work for larger groups, including international ones.
Can I ask you for just a website, or just a campaign?
Yes. But first we look at your brand: if it's clear, we start straight away on the website or the campaign. If it isn't, we'll tell you before you spend a single euro.
How much does it cost?
It depends on what you need. No one-size-fits-all packages: after our first meeting we send you a quote with every item and the timing, and you only pay for what you need.
Where do you work?
We're based in Italy and work with Italian and international companies, in person when needed and remotely for everything else.
How long does it take?
A campaign can start within a few days, a new brand identity takes a few weeks. You'll find the exact timing in the quote.
> Contact
Tell us about your company in a couple of lines: what you sell, who to, and what you'd like to change. We'll get back to you.
Prefer email? Write to base@overmatrix.com
Overmatrix · VAT no. IT05441500260
